Luke Angel is the Founder and Director of African Angel Tours. He is hands on with all groups and monitors the group movements at all times. He is currently working in partnership and strategic alliance with Grassroots Tourism.
A charismatic and a colorful people person, Luke is an experienced Director with a demonstrated history of working in the leisure, travel & tourism industry. Skilled in Negotiation, Retail, Tour Operators, Customer Relationship Management (CRM), and Hospitality Industry. He holds a Bachelor of Arts focused on the Arts, Political Science and International Relations from University of the Witwatersrand.
With over 15 years’ experience in the direct marketing of South African cultural products to international audiences, he began marketing South Africa in the early 1990’s, presenting South African arts and craft products in gift and trade shows in Germany, France and Italy. Over the years, Luke has focused on the United States market for African arts and crafts, and has built up an extensive business network and client base in California, especially within the African American community there.
African Angel Tours (AAT) then shifted focus towards the growing tourism industry. Building on Luke’s extensive international business and client network, his wide South and Southern African networks into the community development, craft production and tourism industries, and the intimate knowledge of the high expectations of international consumers of cultural products, Luke and the AAT team have developed an exciting new generation of South African cultural tourism packages and personalized itineraries.
Luke and his team have dedicated their lives to dismantling racial myths, borders and fears: believing and actively gearing all their business operations to the philosophy that cultural exchanges are the best way to build relations across the social, economic and political divides.